I Support the Girls

Lipstick and Bras is all about female empowerment. I Support the Girls does exactly that! This Nonprofit is a true example of how powerful we can be as women when we support, uplift, and look out for one another. I’m very excited to feature this amazing organization and spread the word about the very important work they do!

History and Mission:

I Support the Girls’ founder, Dana Marlowe, lost some weight and needed new bras. While being fitted at a local Soma boutique, she wondered aloud what she should do with her old bras. The saleswoman said, “Homeless women need bras.” Lightbulb moment.

Dana Marlowe-Founder of I Support the Girls
Photography by D. LAG Photography

Dana went home and posted on Facebook, asking family and friends to send her bras and menstrual hygiene products which would be donated to a local shelter. Products poured in and an initial collection of over 7,000 products was donated.


Dana didn’t stop there, knowing how great the need was across the country. Dana established the global nonprofit I Support The Girls (ISTG) in order to help girls and women experiencing homelessness maintain their dignity.

I Support the Girls impact on the women and girls they serve:

In just 4 short years, ISTG has collected and distributed over 4.7 million products, helping over 410,000 girls and women maintain their dignity at 830 global social service organizations. Our model is to establish affiliates (52 in U.S., 4 globally) and work according to our motto: “Collect locally, donate locally.” This means that donors are having a direct impact on the lives of people in their community.
Or as Felicia, a woman experiencing homelessness in Washington D.C. told Dana when she came to a shelter to choose new bras: “When someone believes I’m worth something, I start to feel as though I’m worth something, too.”  

Photography by D. LAG Photography

How you can support:

Providing essentials not only helps girls and women maintain their dignity. It empowers them by enabling them to stand tall and live their lives without worrying about an ill-fitting bra or their period causing financial or physical burdens. 


Financial donations allow ISTG to expand its efforts and help more people experiencing homelessness. Product donations can be brought to your local affiliate and they will be distributed to those needing it in your community.Readers are encouraged to start a drive or collectionhost an eventvolunteer or raise awareness by inviting our staff to come speak at your company, corporate or other event.

What’s in the future ? 

More affiliates, more products collected and distributed, more girls and women maintaining their dignity and feeling empowered. 
Additionally, ISTG will be expanding its advocacy efforts to – advocate for the rights of people experiencing homelessness – push for schools and public buildings to carry menstrual hygiene products that can be taken for free- campaign for the elimination of the tampon tax across the U.S. Women who are experiencing homelessness often need to choose between tampons or a hot meal.

The tax further hinders their ability to even consider purchasing a box of tampons. Please add your voice and become a strong advocate for women’s dignity and empowerment!

To learn more about I Support the Girls please visit https://isupportthegirls.org/

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